| 走出CIS设计误区 |
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| 引用本文： | 李咏玲.走出CIS设计误区[J].齐齐哈尔师范高等专科学校学报,2003,22(1):92-93. |
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| 作者姓名： | 李咏玲 |
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| 作者单位： | 克山师专美术系，黑龙江克山161601 |
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| 摘 要： | 在商品经济飞速发展的今天，商品品牌只为与国际接轨，忽视了汉字作为企业形象要素的展现具有的无比魅力，从而造成盲目追求运用西方字进行CIS设计之风。
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| 关 键 词： | 设计 CIS（企业形象识别设计） |
Eliminating Errors in CAI Designing |
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| LI Yong-ling.Eliminating Errors in CAI Designing[J].Journal of Qiqihar Junior Teachers‘ College,2003,22(1):92-93. |
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| Authors: | LI Yong-ling |
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| Abstract: | With the commodity economy developing rapidly, most trade brands are designed only for adjusting the international trend, but neglecting that Chinese character has unlimitless attractiveness as the factor of company image's development, which caused the blindless design fashion of seeking and using the western characters. |
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| Keywords: | Design CIS(design of company's image spot) |
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