四川旅游商品开发探析

四川是全国旅游大省，既拥有旅游商品开发的悠久传统和现实优势，又存在着品种花色单一、制作陈旧粗糙、市场价格混乱、生产技术落后、专业人才匮乏等问题。因此，四川旅游商品开发除继续抓好传统工艺品生产外，应重点强化品牌意识，拓宽产品线，开发富有地方特色和民族特色的旅游食品、保健品和纪念品等。

Analysis of Sichuan Tourist Commodity Development

Sichuan is an important tourist province in China of a long history of tourist commodity development and present advantage, but there exist problems of product singleness, old crude fabrication, market price disorder, backward production techniques and lack of special professionals. To develop Sichuan tourist commodities must do a good job of traditional crafts production, with emphasis on strengthening brand-name conscientiousness, widening product scope and developing commodities of local and ethnic characteristics.