| 把脉媒介化时代电视体育与消费主义的同谋共生 |
| |
| 引用本文： | 王庆军.把脉媒介化时代电视体育与消费主义的同谋共生[J].南京体育学院学报(社会科学版),2010,24(5):76-79. |
| |
| 作者姓名： | 王庆军 |
| |
| 作者单位： | 南京师范大学新闻与传播学院,江苏南京210097 |
| |
| 摘 要： | 随着媒介化生存时代的来临,电视体育传播早已改写了体育的定义,而演变成一种激发和指引大众狂欢的能指,并渗透于我们的日常生活,不断地将消费主义意识形态自然化于当下。因此,如何对电视体育给予学理层面的追问和阐发,而不仅仅是简单地随着电视体育的狂欢奇观而恣意妄为和随波逐流,就显得尤为必要。本文在广泛研读文献的基础上,运用了跨学科的经典理论、逻辑分析法、演绎法、归纳法和比较法等,阐述了当下电视体育与消费主义的内涵,并全面、深度透析了它们之间的关系,最后指出二者的同谋共生是通过神化与涵化作为手段的。
|
| 关 键 词： | 媒介化时代 电视体育 消费主义 符号象征 |
On the Mutual Dependence of TV Sports and Consumerism in theTimes of Media |
| |
| WANG Qin-jun.On the Mutual Dependence of TV Sports and Consumerism in theTimes of Media[J].Journal of Nanjing Institute of Physical Education,2010,24(5):76-79. |
| |
| Authors: | WANG Qin-jun |
| |
| Institution: | WANG Qin-jun(College of Journalism and Communication,Nanjing Normal University,Nanjing 210097) |
| |
| Abstract: | With the coming of the times of media,television sports transmission has already rewritten the definition of sport,thus evolving into a means that excites and guides public carnival,permeating our daily life and constantly spreading the ideology of consumption.Therefore,how to elaborate on the TV sports in an academic way rather than simply enjoying the spectacular created by it appears especially necessary.Based on extensive study of related articles,this essay explains the content of TV sports and consumerism and their relationship by using an interdisciplinary classical theory,logical analysis,deduction,induction and comparative laws.Finally it concludes that TV sports and consumerism live on each other by the means of deification and acculturation. |
| |
| Keywords: | times of media TV sports consumerism symbolism |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
