一种权力的解说——波德里亚《消费社会》解读

随着商品逻辑的运转，消费已成为资本主义经济的主要问题。而生产和消费以颠倒的方式渗透到人们的生活中。当消费作为社会时尚，具有社会一体化的力量时，它就成为这个时代社会生活的组织者。消费是一种符号交流体系，所有的社会成员都在这里被区分，人与人之间的关系在这里呈现并结构。广告制造的真实成为人们消费的范倒和模本。广告无意识地扮演了布道者的角色。每个消费者都在广告这一集体语言中被“瞄准”，消费已然成为一种监督。而这一切都源于资本秩序的需要。

INTERPRETATION OF A KIND OF POWER

Consumption has already become the chief issue in the economy of the capitalist world with the development of the logic of commodity.Production and consumption seep into the lives of mankind in the reverse way.When consumption is taken as fashion and has a power of social integration,it becomes the organizer of social life in this era.Consumption is a kind of symbol communication system in which all the members of society are differentiated and the relationship among people appear and is structured.The truth which is made by advertisements becomes the model of consumption and advertisements act as a preacher unconsciously.Each consumer is "aimed at" in this collection language and consumption has already become a kind of supervision.We can attribute the above all to the demand of the capital order.