网络流行语的模因论分析

网络流行语作为一种现代社会的时尚符号,在我们生活中处处可见,它反映了民众的智慧和最真实的自我表达。网络流行语的普遍传播已引起语言学界的关注,但现有的研究大都从修辞的角度进行描述和分析,并未阐释其产生的原因及作用机制。借助语用学三大理论之一的模因论对此加以分析,发现网络流行语之所以得以复制传播正是因为它符合强势模因的标准:高保真度、多产性以及长寿性。

Memetics Analysis of Network Catchwords

As an indicator of fashion in modern society,internet catchwords are widespread in our daily life,reflecting folk wisdom and the most truthful self-expression.Most studies concerning internet catchwords are done in terms of rhetoric without touching upon the causes of this linguistic phenomenon or its working mechanism.The present study explores the phenomenon by employing memetics which is one of the three basic pragmatic theories.The paper concludes that internet catchwords are a type of strong memo which...