地域文化意象驱动下的文创产品开发模式

为使文创产品更能凸显地域文化特色，改善产品种类同质现象，满足目标用户情感需求和降低产品开发风险，提出了地域文化意象驱动下的文创产品开发模式。以地域文化、文创产品和目标用户三个维度为研究主体，对地域文化意象层次、目标用户情感需求和文创产品设计属性之间的匹配关系、层次对应关系进行研究，构建了凸显地域文化意象的文创产品开发模式。以厦门作为地域文化研究对象，对该文创产品开发模式进行案例验证，为地域性文创产品开发模型提供了新的研究思路和设计方法。

Research on the development mode of cultural and creative products driven by regional cultural images

In order to make cultural and creative products more prominent in regional cultural characteristics, improve the homogeneity of product types, meet the emotional needs of target users and reduce product development risks, a cultural and creative product development model driven by regional cultural images is proposed. The research took the three dimensions of regional culture, cultural and creative products and target users as the main body of research; by studying the matching relationship and level correspondence between the level of regional cultural imagery, the emotional needs of target users and the design attributes of cultural and creative products, a cultural and creative product development model that highlights regional culture imagery was constructed. Xiamen was taken as the research object of regional culture to verify the development model of cultural and creative products, providing new research ideas and design methods for the regional cultural and creative product development models.