| 艺术衍生品发展现状及趋势 |
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| 引用本文： | 雷茜.艺术衍生品发展现状及趋势[J].渭南师范学院学报,2014(5):92-94. |
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| 作者姓名： | 雷茜 |
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| 作者单位： | 河北师范大学美术与设计学院,河北石家庄050011 |
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| 摘 要： | “艺术衍生品”是艺术作品衍生而来的艺术与商品的结合体，它随着艺术品市场的发展而出现并繁荣起来。一方面弥补了大众无法消费并享受艺术的缺憾，使得艺术极大地融入到我们的生活，另一方面为我国丰厚与独特的艺术资源搭建了一个广阔的发展平台，吸引了越来越多人的目光。
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| 关 键 词： | 艺术衍生品 市场取向 特征 |
The Present Situation and Development Trend of Art Derivatives |
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| LEI Xi.The Present Situation and Development Trend of Art Derivatives[J].Journal of Weinan Teachers College,2014(5):92-94. |
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| Authors: | LEI Xi |
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| Institution: | LEI Xi (College of art and design, Hebei Normal University, Hebei , Shijiazhuang 050011, China) |
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| Abstract: | ＂Art derivatives＂ is a combination of art and commercial products derived from the art, which appeared and developed along with the prosperity of the art market. Because it not only helps the public enjoy the art, makes the art become one of our lives, and provides a vaster booth at the same time for Chinese rich and unique artistic resources, art derivatives are attracting people＇s attention increasingly. |
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| Keywords: | art derivatives marketing orientation characteristics |
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