动态环境下的企业竞争对手跟踪与监测

竞争对手跟踪与监测是竞争情报系统的核心内容,没有连续、持续的竞争对手跟踪与监测,就不可能有可靠、高效的战略决策。本文剖析了动态环境中的竞争对手跟踪与监测的内涵,构造了由正向机制与反推机制结合而成的跟踪与监测基本模型及识别模式、分析模式和预测模式3个支持模型。

The Tracking and Monitoring for Business Competitors in Dynamic Environment

The tracking and monitoring for competitors is the core of the competitive intelligence system.If no continued tracking and monitoring for competitors there is no reliable and efficient decision-making.The paper analyses the connotations of the tracking and monitoring for competitors in dynamic environment,and constructs a basic model of tracking and monitoring with the combination of forward mechanism and anti-push mechanism as well as three models,namely recognition model,analysis model and forecasting mo...