区域旅游进一步发展的策略——以长三角黄金旅游线为例

随着旅游业的进一步发展,长三角旅游企业面临的问题,例如购物萎缩、旅行社间的恶性竞争、导游服务质量下降、各行政区配合不够等日益突出,要继续发展长三角旅游业,必须采取健全旅游法规,加强营销投入,加强培训等针对性措施。

Strategies on Further Development of Regional Tourism——Taking the Yangtze River Delta, the Golden Region for Tourism, as the Example

The Yangtze River Delta is one of the most popular tourist target areas. However, with the further development of tourism, the tourism companies here have many obvious contradictions such as the reduction of shopping, malignant competition among travel agencies, low-quality service of guides, lack of administrative cooperation and so on. Based on these issues, in order to promote the sustainable development of tourism, the essay puts forward such measures as improving tour rules of law, enlarging the marketing investment, enhancing training and so on.