Corporate training media: The development and use of an assessment model

This study develops a critical viewing model to analyze how corporate life is portrayed in the video Managing Differences. By decoding the constructed meanings within such media, a researcher may learn whether representations of the workforce are reinforcing or abolishing stereotypes. This may be beneficial to producers, business trainers, and communication technology professionals, helping them to focus on the viewer and how the viewer gleans information when he or she is designing or selecting material.