TELEVISION CODES AND AUDIENCE RESPONSE |
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Authors: | J. Baggaley |
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Affiliation: | University of Liverpool, Centre for Communication Studies |
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Abstract: | A set of practical exercises is reported, used with students in illustration of the unconscious biases of TV presentation techniques upon the viewer. The development of media studies work of this type is discussed, and its outcome for the students is illustrated by extracts from their written reports. The article is intended primarily for teachers of media and television studies, exemplifying an experimental approach made possible by the use of simple video equipment at various levels of education. |
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