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仪式直播中“表演”的传播价值选择——对“奥运开幕式‘假唱’”事件的思考
引用本文:杨钢元,王彪.仪式直播中“表演”的传播价值选择——对“奥运开幕式‘假唱’”事件的思考[J].国际新闻界,2009(11).
作者姓名:杨钢元  王彪
作者单位:中国人民大学新闻学院;
摘    要:北京奥运开幕仪式中的假唱事件引起了国内外的关注,引发了人们从法律法规、道德操守、国家形象等多方面的议论。本文从大众媒介传播法则、规律和仪式表演内在规定的双重角度,分析了此次仪式中的假唱在大众传播语境下的不合理性,试图通过这一案例的剖析,探讨仪式直播中表演的定位及其依据,以积累更合理的共识,促进仪式直播的健康发展。

关 键 词:仪式直播  开放性直播  假唱事件  传受约定  

On Choice of Communication Values in Live Broadcast of Ceremonies:A Case Study of Lip-synch Event in Beijing Olympics Opening Ceremony
YANG Gangyuan,WANG Biao.On Choice of Communication Values in Live Broadcast of Ceremonies:A Case Study of Lip-synch Event in Beijing Olympics Opening Ceremony[J].Journal of International Communication,2009(11).
Authors:YANG Gangyuan  WANG Biao
Institution:YANG Gangyuan,WANG Biao (School of Journalism,Renmin University of China,Beijing,100872)
Abstract:Thelip-synch eventin Beijing Olympics opening ceremony evoked people's concerns.In the perspective of rules and laws of mass media as well as the internal regulations of ceremonial performances,this article probes into the position of performances in live broadcast of ceremonies,aiming to reach more rational common views and promote the sound development of live broadcast of ceremonies.
Keywords:Live Broadcast of Ceremonies  Lip-synch  Consensus between Disseminator and Receiver  
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