| War 2.0:重大事件新闻发布与社会化媒体的“初体验”——铸铅行动YouTube以军频道实证研究 |
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| 引用本文： | 金苗. War 2.0:重大事件新闻发布与社会化媒体的“初体验”——铸铅行动YouTube以军频道实证研究[J]. 国际新闻界, 2009, 0(10) |
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| 作者姓名： | 金苗 |
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| 作者单位： | 南京政治学院新闻系; |
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| 摘 要： | 2008年末,以军在YouTube上开设频道实施铸铅行动战时新闻发布,成为首支在军事行动中官方运用此类社会化媒体的军队。通过采用内容分析、用户分析和舆情分析等网络传播研究方法对这一典型个案进行实证研究可知,以军YouTube频道战时新闻发布的传播意图多重且相对鲜明、传播战略规律但略显粗放、传播样式多样而过于单向,传播效果反响热烈但结果意外。作为重大事件新闻发布的新领域,社会化媒体拥有超能量的同时弊端丛现。
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| 关 键 词： | 战时新闻发布 社会化媒体 YouTube效应 以军频道 |
War 2.0 in Military News Release and Social Media:a Case Study of Israeli Destruction Force's YouTube Channel in Operation Cast Lead |
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| JIN Miao. War 2.0 in Military News Release and Social Media:a Case Study of Israeli Destruction Force's YouTube Channel in Operation Cast Lead[J]. Journal of International Communication, 2009, 0(10) |
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| Authors: | JIN Miao |
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| Affiliation: | JIN Miao (Department of Journalism,Nanjing College of Politics,Nanjing,210003) |
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| Abstract: | IDF(Israeli Destruction Force) is the first armed force to use social media officially in the military operation Cast Lead by setting up a channel in YouTube to make news release.By the analysis of content,users and public opinion,the article thinks social media,as a fresh field of news release,have some kinds of supper energy as well as many disadvantages. |
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| Keywords: | Wartime News Release Social Media YouTube Effect IDF's Channel |
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