| 旅游中的标签——以五台山景区为例对广告、海报、地图等的符号学分析 |
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| 引用本文： | 徐飞,孙文娟.旅游中的标签——以五台山景区为例对广告、海报、地图等的符号学分析[J].国际新闻界,2009(7). |
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| 作者姓名： | 徐飞 孙文娟 |
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| 作者单位： | 中国人民大学哲学院;山西大学哲学社会学学院; |
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| 摘 要： | 旅游世界是不同于日常生活世界的世界,这个世界的呈现很大程度上依靠旅游中存在的三类标签。文章通过对这三类标签的符号学分析,最终导向的是旅游主体在旅途中所追寻的理想主体的灭亡,而这一揭示亦得益于拉康的镜像理论。
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| 关 键 词： | 旅游世界 标签 镜像理论 |
Markers in Tourism:a Semiotic Analysis of Ads,Posts,and Maps in Wutaishan Scenic Area |
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| XU Fei,SUN Wenjuan.Markers in Tourism:a Semiotic Analysis of Ads,Posts,and Maps in Wutaishan Scenic Area[J].Journal of International Communication,2009(7). |
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| Authors: | XU Fei SUN Wenjuan |
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| Institution: | XU Fei,SUN Wenjuan (School of Philosophy,Renmin University of China,100872,School of Philosophy and Sociology,Shanxi University,030006) |
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| Abstract: | Tourism world,which is brought out by three categories of markers in tourism,is apparently different from normal living world.The semiotic analyze of these markers finally leads to a death of the ideal subject who the tourist subject is always looking for during his travel.Besides,the use of Mirror Stage Theory is also very important to lead to the subject's death. |
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| Keywords: | Tourism World Markers Mirror Stage Theory |
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