| 中国电视广告创意发展解析 |
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| 引用本文： | 张宁.中国电视广告创意发展解析[J].内蒙古师范大学学报(哲学社会科学版),2009,38(2):137-140. |
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| 作者姓名： | 张宁 |
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| 作者单位： | 内蒙古师范大学,国际现代设计艺术学院,内蒙古,呼和浩特,010022 |
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| 基金项目： | 内蒙古师范大学青年科研立项基金 |
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| 摘 要： | 中国电视广告发展到今天，经历了很多风雨，中间的每一次波折，都对今天电视广告的进步有着至关重要的推动作用。笔者从中国电视广告的起步阶段入手，阐述了电视广告在中国的发展历程；并用理论联系实际案例的方式，着重分析了不同历史时期中国电视广告创意的特点与效果。
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| 关 键 词： | 电视广告 创意 文化内涵 |
INTERPRETATION OF THE DEVELOPMENT OF CHINESE TV ADVERTISING CREATIVITY |
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| ZHANG Ning.INTERPRETATION OF THE DEVELOPMENT OF CHINESE TV ADVERTISING CREATIVITY[J].Journal of Inner Mongolia Normal University (Philosophy & Social Science),2009,38(2):137-140. |
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| Authors: | ZHANG Ning |
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| Institution: | ZHANG Ning (International Modern Art Design College, Inner Mongolia Normal University, Hohhot, Inner Mongolia, China 010022) |
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| Abstract: | The development of China＇ s TV ads has experienced lots of difficulties and hardships, during which any twist and turn plays an important role in the progress of TV ads nowadays. Starting with the initial stage of TV ads, the author elaborates its development process and analyses emphatically the characteristics and effects of TV ads creativity in various historical stages by combining theory with practice. |
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| Keywords: | TV ads creativity cultural connotation |
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