Metaphors and maps in evaluation

This paper considers efforts made in evaluating a distance‐learning course, which was intended to prepare students for working on an undergraduate dissertation in business and economic areas. Course delivery had stressed a tutorial approach with an emphasis on individual mentor–student exchanges. Given the nature of the learning approach and the backgrounds of the students, an attempt was made to open the evaluation process to participants and allow them to articulate their learning experiences. In seeking this end, the evaluation employed both metaphor and mapping techniques to chart the experiences that had been provoked by the learning encounters.