Evaluating interactivity and learning in computer conferencing using content analysis techniques

This paper outlines the application of a particular model of content analysis to the evaluation of an online discussion group. A set of online discussion data from a group of students enrolled in an educational management course offered by the Open University of Hong Kong (OUHK) was examined. The provision of the online discussion facility for this group of students was mainly for enrichment purposes and their participation was completely voluntary. Overall, the analysis confirmed the usefulness of Henri’s model in examining the interaction and learning processes in an online forum. It also provided insights towards increased understanding of the complex processes and methodological considerations involved in analysing online conferences.