| Abstract: | This study was designed to evaluate the effectiveness of audiovisual media as an instructional technique for altering ethnic attitudes among young children. Subjects were 153 children between the ages of five and nine, randomly assigned to one of three groups: Group 1 (Control), Group 2 (subjects viewed one film) or Group 3 (subjects viewed two films). The findings indicated that Group 2 and Group 3 gave significantly fewer prejudiced responses than Group 1 (p < .01). Furthermore, demographic variables (i.e., age, sex, or ethnicity of subject and tester) did not affect the ability of the treatment to modify attitudes. Both the implications and the limitations of these findings are discussed. |
