| 英汉广告语言的共性特征 |
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| 引用本文： | 杨干福. 英汉广告语言的共性特征[J]. 连云港师范高等专科学校学报, 2003, 0(1): 25-29 |
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| 作者姓名： | 杨干福 |
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| 作者单位： | 连云港师范高等专科学校,科研处,江苏,连云港,222006 |
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| 摘 要： | 作为一门边缘性、综合性学科，与其它语体不同的是，英汉广告语体的语言在词汇、句法和修辞方面有希许多相同或相似的语言特征，这些特征对探索英汉语言在广告领域里的同一性提供有益借鉴。
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| 关 键 词： | 广告语言 语言特点 心理学 共性特征 语言特征 汉语 英语 |
| 文章编号： | 1009-7740(2003)01-0025-05 |
| 修稿时间： | 2002-10-21 |
Identical Features of Advertising Languages Of Chinese And English |
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| YANG Gan - fu. Identical Features of Advertising Languages Of Chinese And English[J]. Journal of Lianyungang Teachers College, 2003, 0(1): 25-29 |
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| Authors: | YANG Gan - fu |
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| Abstract: | As a frontier and comprehensive discipline with a quite different language style, advertising language of both English and Chinese shares many common similar features in terms of vocabulary, sentence structure and rhetoric. These features will surely provide a meaningful reference to the study of identity of Chinese and English advertising languages. |
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| Keywords: | advertising language language features identity |
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