| 大学品牌度构成要素分析 |
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| 引用本文： | 王文鹏.大学品牌度构成要素分析[J].河南科技学院学报,2010(5):74-78. |
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| 作者姓名： | 王文鹏 |
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| 作者单位： | 中国矿业大学【北京】管理学院,北京100083 |
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| 摘 要： | 立足于高等教育市场的需求,创建大学品牌,提高竞争力已成为我国大学发展的迫切要求。文章首次提出用大学品牌度作为大学品牌的评价方法,论证了大学品牌度评价指标体系构成要素的确定原则,从大学功能性要素和资源性要素两个方面对大学品牌度的构成要素进行了分析。
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| 关 键 词： | 大学品牌 大学品牌度 要素 |
An analysis of constituent elements of university brand degree |
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| Wang Wenpeng.An analysis of constituent elements of university brand degree[J].Journal of Henan Institute of Science and Technology(Natural Science Edition),2010(5):74-78. |
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| Authors: | Wang Wenpeng |
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| Institution: | Wang Wenpeng (School of Management,China Mining University,Beijing 100083,China) |
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| Abstract: | Based on the demand of higher education market,creating university brand and improving competitive power have become the pressing need of the development China colleges.This paper firstly puts forward the method using university brand degree to evaluate a college brand.It expounds and proves the certainty principle of constituent elements of evaluation index system of university brand degree.It deeply analyzes the constituent elements of university brand degree from the two aspects,functional elements of university and resource elements. |
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| Keywords: | university brand university brand degree element |
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