| 谈项目教学法在《市场营销学》中的应用 |
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| 引用本文： | 贾利云.谈项目教学法在《市场营销学》中的应用[J].河南科技学院学报,2010(10):117-119. |
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| 作者姓名： | 贾利云 |
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| 作者单位： | 河南化工职业学院,河南郑州450003 |
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| 摘 要： | 《市场营销学》是一门综合性、应用性、实用性的课程,是培养学生未来走向市场、进入企业就业乃至创业所需的市场调研能力、市场分析能力、营销决策能力、销售技能等能力的重要课程之一。相比其他课程,在教学中更适合应用项目教学法,文章分析了《市场营销学》和项目教学法的特点,阐述了项目教学法在《市场营销学》中的应用并提出了应用过程中应该注意的事项。
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| 关 键 词： | 项目教学法 《市场营销学》 高职高专 |
The application of Project Approach in the teaching of marketing |
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| Jia Liyun.The application of Project Approach in the teaching of marketing[J].Journal of Henan Institute of Science and Technology(Natural Science Edition),2010(10):117-119. |
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| Authors: | Jia Liyun |
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| Institution: | Jia Liyun(Henan Vocational College of Chemical Technology,Zhengzhou 450003,China) |
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| Abstract: | Marketing is a comprehensive,applied,practical course.It is one of important courses to train the research,market analysis,marketing decision-making and sales skills of students for future market,finding a job in the enterprise and even start their own businesses.Compared with other courses,Project Approach is more suitable in the teaching of Marketing.This paper analyzes the characteristics of marketing and Project Approach at first,and then describes some ideas about the usage of Project Approach in the teaching of Marketing.Finally,the author point out some notes in the process of the application of the Project Approach. |
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| Keywords: | project approach marketing vocational colleges |
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