| 电子商务模式的供应链企业博弈协调收益机制 |
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| 引用本文： | 程莉. 电子商务模式的供应链企业博弈协调收益机制[J]. 科技创业月刊, 2007, 20(7): 88-89 |
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| 作者姓名： | 程莉 |
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| 作者单位： | 武汉理工大学经济学院,湖北,武汉,430070 |
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| 摘 要： | 提出制造商和经销商在电子商务供应链中产品定价时,利用计算机博弈分析进行协调与合作,以使企业合作伙伴的利润均获得增长,从而达到双赢效果。采用开放式网络服务体系结构OGSA的价值生成模型VPU,创建了供应链企业双赢生成器,纳入电子商务决策支持DSS系统。
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| 关 键 词： | 电子商务模式 供应链 博弈论 产品定价 制造商 经销商 |
| 修稿时间： | 2007-03-26 |
The Gambling-Collaboration Mechanism on E-Business Mode of Enterprises in Supply Chain |
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| Cheng Li. The Gambling-Collaboration Mechanism on E-Business Mode of Enterprises in Supply Chain[J]. Pioneering With Science & Technology Monthly, 2007, 20(7): 88-89 |
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| Authors: | Cheng Li |
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| Abstract: | Using the OGSA-VPU(Open Grid Services Architecture-Value Production Units) ,a gambling-value maker of supply chain is created.It is shown that if a manufacturer and a distributor make their price through collaboration-which based on the gambling process of copartner-there would be a significant improvement in total supply chain profit and a win-win situation will thus be achieved. |
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| Keywords: | electronic business mode supply chain gaming theory product pricing manufacturer distributor |
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