体育院校发展体育产业的思考

体育院校发展体育产业具有特定优势,但是在实际发展过程中产生了很多问题,主要有缺乏明确的市场定位、科学的规划和布局、有实践操作经验的经济管理人才、市场运作与竞争意识和足够的资金支持。应加强科学规划、合理布局、重点突出,培养或引进兼具体育、经济、管理三方面丰富知识和实践操作经验的精英人才,体育产业实体法人化,直接面向市场,参与市场竞争,多方引资,搞活筹资渠道,优化产业环境。

Ponder on the sports colleges and universities developing sports industy

The sports colleges and universities have the specific superiority in the hand of development sports industry , but has had very many questions in the actual developing process. These questions mainly include no explicit market localization, scientific plan and layout, experienced economy managerial man, the market operation and competition consciousness, and the enough fund. The way to solve these questions should strengthen the science plan, the reasonable layout, prominent key, train or introduce talented persons who have the rich knowledge and the practice operation experience in sports, the economy, manages, make the sports industry entity to be independent legal person, directly face the market, participate in the market competition, introduce fund in every way, stimulate the fund channel, optimize industry environment.