Was macht den Sport zum Mediensport? |
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Authors: | Dr Thomas Horky |
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Institution: | 1. Lehrgebiet Sportjournalismus, Macromedia Hochschule für Medien und Kommunikation, Paul-Dessau-Str. 6, 22761, Hamburg, Deutschland
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Abstract: | The popularity of sports varies to different extents around the world and leads to the question: what is a media sport? This contribution discusses definitional principles with the goal of using a model to establish the basis of categorization for future empirical analysis of diverse sports types. Media sports are defined as characteristic of movement structures in the culturally differentiated media sports complex. Features of media sports are distinguished according to the dimensions of context, organization, and (interactive) structure. It becomes clear that media sports types are not only characterized by cultural grounding, success, and charismatic stars, but can also exhibit structural distinctions. In conclusion, real, media-driven, and medial media sports are differentiated to demonstrate application of the model. |
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