| 中西广告的文化内涵 |
| |
| 引用本文： | 周玲.中西广告的文化内涵[J].南平师专学报,2012,31(3):22-27. |
| |
| 作者姓名： | 周玲 |
| |
| 作者单位： | 武夷学院人文教师教育学院,福建武夷山,354300 |
| |
| 摘 要： | 从广告角度,分析中西方文化在世界观、价值观、思维方式及审美心理等方面存在的差异,揭示广告和文化之间的紧密关系,说明广告不仅是了解文化的一种手段,更是文化的代言,是跨文化商品交流的一个重要的文化产品。
|
| 关 键 词： | 中西 广告 文化差异 |
Cultural Connotation between Chinese and Western Advertisement |
| |
| ZHOU Ling.Cultural Connotation between Chinese and Western Advertisement[J].Journal of Nanping Teachers College,2012,31(3):22-27. |
| |
| Authors: | ZHOU Ling |
| |
| Institution: | ZHOU Ling (School of Humanities and Education of Wuyi University, Wuyishan, Fujian 354300) |
| |
| Abstract: | By analyzing the written texts of the Chinese and Western advertisements, the essay means to illustrate the close relation between the advertisement and the culture, presenting the differences in the perspective of philosophy, value point ,thinking style and esthetics of the two cultures. Thus to appreciate the advertisement is one of the ways to understand the culture, as the ads is a culture product |
| |
| Keywords: | Chinese and Western advertisement cultural differences |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
