| 公益广告与企业的"绿色营销" |
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| 引用本文： | 谢筱冬,唐长安. 公益广告与企业的"绿色营销"[J]. 湖南科技学院学报, 2006, 27(10): 153-154 |
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| 作者姓名： | 谢筱冬 唐长安 |
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| 作者单位： | 湖南科技学院,美术系,湖南,永州,425100;湖南科技学院,美术系,湖南,永州,425100 |
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| 基金项目： | 湖南省教育厅科研项目基金资助项目（编号：04C529）. |
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| 摘 要： | 关注人类的生存环境,解决人与自然的矛盾,促进入与自然的协调发展,是企业绿色营销的目的和任务,它与以“人与自然的关系”为主题的公益广告的目标相一致。如果说企业的绿色营销理论为企业的可持续发展提供了强大有力的内在支持,那么企业的公益广告则为企业的外表塑造了一个良好的公众形象。二者犹如一双有力的臂膀,将企业的经济效益和社会效益完美的结合在一起,实现了社会效益和经济效益的双赢。
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| 关 键 词： | 公益广告 企业 绿色营销 |
| 文章编号： | 1673-2219（2006）10-0153-02 |
| 收稿时间： | 2006-05-26 |
| 修稿时间： | 2006-05-26 |
Public service advertizing and enterprise "green marketing" |
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| XIE Xiao-dong,TANG Chang-an. Public service advertizing and enterprise "green marketing"[J]. Journal of Hunan University of Science and Engineering, 2006, 27(10): 153-154 |
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| Authors: | XIE Xiao-dong TANG Chang-an |
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| Abstract: | Pays attention to humanity's survival environment,solves the humanand the natural contradiction,promotes the human and the naturalcoordinated development,is the enterprise green marketing goal andthe duty,it and is consistent take "the human and the naturalrelations" as the subject public service advertizing goal.Ifenterprise's green marketing theory has provided the formidablepowerful intrinsic support for enterprise's sustainable development,then enterprise's public service advertizing then has portrayed a goodpublic image for enterprise's semblance.The two just like a pair ofpowerful arm,enterprise's economic efficiency and the socialefficiency perfect unifies in together,has realized the socialefficiency and the economic efficiency double wins. |
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| Keywords: | public service advertizing enterprise green marketing |
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