宁波市北仑新区旅游业发展思路初探

打造北仑区旅游形象的几个基本要素是：(1)北仑港及港城文化——北仑区虽因北仑山得名,但其成名却因北仑港。因此北仑的旅游不在于显山而在于露水,即充分做好海港以及港城文化的文章。(2)现代临港工业和其他相关产业——即依托北仑港而发展的临港工业和其他相关产业。(3)适应工业社会生活和城市化发展趋向的休闲娱乐和度假旅游。

The analysis of developing the tourism in Beilun District of Ningbo

Beilun district in which the famous Beilun port is located is one of the administrative parts of Ningbo . Since thelocal government was restored in 2002 , "the second round undertaking of the local economy "has been advocated as a new goal .Promoting the tourism industry was set forth as one of the concrete measures. In this article ,the author tries to express her opinionabout how to develop the tourism industry in Beilun through 3 aspects and layers.One is the important realistic significance of thetourism development in Beilun ,one is the orientation of the tourism image of Beilun ,the last one is how to settle the problem ofthe tourism marketing and management in Beilun .