充分发挥旅游资源优势 建设生态悠闲度假基地———对惠州旅游业发展的思考

惠州旅游资源丰富, 地理位置优越, 发展旅游业、打造生态悠闲度假基地的条件得天独厚。为此, 政府必须予以高度重视, 优化旅游业发展的政策环境和制度环境, 加大旅游产品的开发力度和营销力度, 增强旅游业的综合竞争力, 将资源优势转化为产业优势。

Building an Ecotype Resort Base by Making Full Use of Advantages in Tourist Resources --On the Development of Huizhou''''s Tourism

Huizhou is rich in tourist resources and has a favorable geographical position for developing its tourist trade and making it into an ecotype resort base.The government should improve its policies and systems for developing the tourist trade, exert greater efforts on developing and marketing its tourist products, increase the comprehensive competitive power of the tourist trade, and turn the resource advantages into the industrial advantages.