Type of speech,sex of speaker,and sex of subject as factors influencing persuasion |
| |
| Authors: | Robert N Bostrom Alan P Kemp |
| |
| Institution: | 1. Associate Professor of Interpersonal Communication , Ohio University;2. Graduate student at the University of Wisconsin‐Madison |
| |
| Abstract: | Speeches that advocated “institutional”; norms were compared with speeches that did not, in conditions where male and female speakers were varied. Female speakers were more successful when they took a noninstitutional position, and male speakers were more successful when they took an institutional position. “Masculinity”; and “Femininity”; were not significant factors in any of the effects. |
| |
| Keywords: | |
|
|
