Narration and knowledge in direct solicitations

Although narration has been recognized as a complex mode of discourse, its role in professional communication has not been widely studied. This article examines narration in one form of professional communication—direct solicitations— and links narration to an important research issue: the social construction of knowledge, or the social justification of belief, through language. The direct solicitations are described, and the role of narration in justifying belief socially, for direct solicitations, is then discussed by examining narration and analysis as two means for organizing and expressing experience. The interweaving of these two means in direct solicitations is illustrated, but finally the importance of the narrational over the analytic in giving shape and significance to experience is asserted. Thus, the central role narratives play in justifying belief socially, for direct solicitations is described. Three sample narratives from three direct _ solicitations illustrate this discussion.