Power: The rhetoric of mobilization |
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Authors: | Andrew A. King |
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Affiliation: | Associate Professor of Speech Communication , University of Arizona |
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Abstract: | Power comes from the unification of mass. Physical unity is a result of psychic unity. Psychic unity is the product of two kinds of mobilization—episodic and systemic. Episodic mobilization is the temporary unification of people for a limited end; Systemic mobilization involves the control of a whole field of behavior. A major form of mobilization—ideology—is discussed at length. |
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