Attitudinal effects of utilizing a critical method of analysis |
| |
| Authors: | Dominic A. Infante Robin A. Grimmett |
| |
| Affiliation: | 1. Assistant Professor of Speech Communication , The State University of New York , Albany;2. M.A. candidate and the Communications Specialist for the Vice President for Student Affairs , Kent State University |
| |
| Abstract: | Subjects were trained in the use of a critical method for analyzing controversial messages. At a later date the subjects, along with two control groups, listened to a counter‐attitudinal speech. Utilization of the critical method appeared to serve an immunizing function for females, while for males a heightened persuasibility effect was observed. |
| |
| Keywords: | |
|
|
