Communication practices as unobtrusive control: An observational study

This paper reports a study that examines naturalistic communication as concertive control. The paper argues that, while the theoretical perspective considers communication in the powerful role of controlling organizational decision making, research efforts have not, for the most part, examined communication practices. Results of an interpretation of communication interaction observed during organizational meetings identify several communicative practices that are interpreted as unobtrusive control practices. First, premises are articulated and reiterated during meetings. Second, leaders simultaneously reinforce and appeal to organizational premises. Third, as premises are articulated and reiterated, leaders' metacommunication suggests that the premises are being drawn from the members. Fourth, members participate in this process through interactive decision‐making rituals. A more complex interpretation is offered to enrich the understanding of concertive control. Specifically, instances of concertive control also operate as bureaucratic control and simple control. Limitations of concertive control are discussed. Results indicate that premises may be negotiated or not accepted. Finally, in one example, the success of concertive control creates a reversal in control roles.