The endorsement of evasive leaders: An exploratory study |
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| Authors: | C. Jack Orr Karen E. Burkins |
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| Affiliation: | 1. Assistant Professor of Communication , University of Delaware;2. Graduate student in the College of Education , University of Maryland |
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| Abstract: | This study explored the question: When can a politician evasively respond to a request for his commitments without losing endorsement? The results suggested that high issue involvement on the part of an audience, and high language intensity on the part of a politician provide two opportunities for evasion without losing endorsement. |
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