Insights into Information-seeking and Communicating Behaviour of Academics

This paper discusses the information-seeking behaviour of academics in relation to the productivity of academics in South African Universities, with particular reference to the University of Zululand, through a survey of 105 academics. It was established that the nature of the discipline and the rank of the academic, which normally corresponds with the academic qualification, experience, exposure and research productivity level, largely determine the information-seeking behaviour. Academics mainly need information for career development, and occupational and professional needs. Furthermore, university libraries, which currently face budget cuts on acquisitions, still play a pivotal role in information access by the academics. It is confirmed that the use of “local environment” is dominant for intra- and inter-university information access network and system. It is recommended that avenues that work colleagues can use to interact should be supported, and career challenges that stimulate productivity by academics, such as research and publication, should be maintained and sustained.