Communication as influence: Definitional exclusion |
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Authors: | Gregory J Shepherd |
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Institution: | Associate professor of communication studies , University of Kansas , Lawrence, KS, 66045 |
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Abstract: | Persuasion, influence, and power have traditionally been defined as the fundamental features of rhetoric, communication, and discourse. This tradition of definition exhibits a masculine bias that has tended to exclude and negate a feminine view of communication as relational responsibility. This essay calls for the development of a transcendent definition of communication that will include and affirm both masculine and feminine views, leading to more favorable pragmatic, theoretic, and research consequences. |
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