The village level worker as rhetorician: An adaptation of diffusion theory |
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| Authors: | William J Starosta |
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| Institution: | Assistant Professor of Speech Communication , University of Virginia |
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| Abstract: | Theory building in the area of diffusion innovation has classically overlooked the possibility that, at some point, persuasion as opposed to additional information holds the key to adoption of a new idea. The present discussion articulates and defends this assumption based primarily upon the experience of India with the gram sewak or village level worker. |
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