Violence in television news: A case study of audience response |
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Authors: | Lawrence W Lichty George A Bailey |
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Institution: | 1. Professor in Communication Arts , University of Wisconsin , Madison;2. Instructor in Mass Communication , University of Wisconsin , Milwaukee |
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Abstract: | On February 2, 1968, about 20,000,000 Americans watched South Vietnam's Gen. Nguyen Ngoc Loan shoot a suspected Viet Cong in the head on a Saigon street. Color film of that execution was shown on NBC's Huntley‐Brinkley Report. There was also a black and white still photograph by Eddie Adams of Associated Press. The impact of that single news story on public opinion about the war will be argued for some time. In an attempt to analyze the audience reaction to the NBC film report, a content analysis of audience mail to NBC was performed. Further, questionnaires were sent to the letter‐writers for additional information and to further explore their reasons for writing. |
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