The persuasive effects of statistical evidence in the presence of exemplars |
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| Authors: | Franklin J. Boster Kenzie A. Cameron Shelly Campo Wen‐Ying Liu Janet K. Lillie Esther M. Baker |
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| Affiliation: | 1. Professor in the Department of Communication , Michigan State University , 567 Communication Arts and Sciences Building, East Lansing, MI, 48824–1212 Phone: (517) 355–1514 Fax: (517) 355–1514 E-mail: BOSTER@PILOTMSU.EDU;2. Assistant Professor in the Department of Speech Communication , University of Georgia;3. Assistant Professor in the Communication Department , Cornell University;4. Assistant Professor at Shih Hsin University , Taipei, Taiwan;5. Visiting Assistant Professor in the Department of Communication , Michigan State University;6. Director of Public Relations for the College of Agriculture and Life Sciences , Cornell University |
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| Abstract: | This paper explores the impact of statistical evidence by varying it while pairing it with a constant set of exemplars. The resulting design includes a condition in which the statistical information and the exemplars advocate the same position (consistent condition), one in which statistical information and the exemplars advocate different positions (inconsistent condition), and a third condition in which only exemplars are presented (control condition). The data indicate that statistical evidence has a substantial effect on judgments, and that the impact of statistical evidence on attitudes is indirect. Specifically, it is mediated by judgments. |
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| Keywords: | Blended Friendship Communication Derogation Equity Theory Forgiveness |
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