Listener propensity to counterargue,distraction, and resistance to persuasion |
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| Authors: | David R Brandt |
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| Institution: | Assistant Professor of Speech Communication , North Texas State University , Denton, Texas |
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| Abstract: | This study addresses the question of whether or not persons differ in their general propensity to counterargue and if such differences affect the efficacy of distraction as a persuasion‐enhancing mechanism. Results of the study support the hypothesis that persons having a high propensity to counterargue who are not distracted will be most resistant to persuasion, while distracted persons having a low propensity to counterargue will be least resistant to persuasion. |
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