新闻界信用缺失的成因及其对策刍议--我国新闻可持续发展系列研究(之二)

在市场经济背景下，我国新闻界面临着信用缺失的危机。造成这种信任危机的直接原因是，新闻界滋生腐败现象，败坏了新闻队伍的整体形象和良好声誉；虚假新闻泛滥成灾，损害了新闻媒体在受众心目中的信誉度；有偿新闻屡禁不绝，误导、甚至欺骗受众，激起大众的抱怨和不满。面对这种情势，要保持我国新闻的可持续发展，必须探索建立个人自律、单位管理和社会监督相结合的新机制和新措施，重塑新闻界的形象，增强传媒的公信力。

On the causes for and countermeasures to the loss of credit of press circles

Against the background of market economy, press circles, as one of the component parts of our society, are facingthe crisis of existence and development because of the loss of credit. Some direct causes for the distrust are: the corruptionphenomena in the press, false news which is rampant, paid news which can not be banned. More than that, the layouts and thescreens are flooded with advertisements which mislead and even deceive the mass and woke the complaints of the public. Facedwith the situation, new mechan ism and measures have to be explored. Individual discipline, administrative management andsocial supervision must be set up to remould the image of the press and strengthen the creditability of the media.