电视节目主持人"个性化特征"探析

和西方国家比较,我国目前也相当重视主持人“生命力”的研究。在主持人同质化严重的今天,影响主持人生命力的一个重要因素是主持人的个性化特征。什么是主持人的个性,个性化存在的深层原因,个性化的表现形式,个性化背后的隐忧,个性化的实现与培养,这些是当前主持人和出镜记者必须掌握或补充的专业知识,也是学术界目前研究的重要课题。

Study on "the Individualized Characteristics" of TV Program Emcees

Compared with western countries,at present,our country also quite values the research on"the vitality"of emcees.In a time of serious homogenization of emcees,one important factor that prolongs emcee's vitality is his individualized characteristics.What emcee's individuality is,the in-depth reason for the existence of individualization,the manifestation of individualization,the hidden worry behind individualization,the development and realization of individualization,all of these are not only specialized knowledge that the present emcees and camera reporters should grasp or supplement,but also important topics which the academic circles are studying presently.