新闻出版业诚信体系的构建

我国新闻出版业诚信体系亟待构建，本文首先在归纳新闻出版业的三大功能特点基础上，从宏观理论角度分析了新闻出版业诚信的重要性。其次，从政府主体和消费者角度着重分析了新闻出版业的诚信体系现状，剖析出新闻出版业诚信缺失的三大原因：计划经济时代诚信关系不坚实，市场经济时代机制政策不健全，利益驱动盈利目标过重。最后，在此基础上，鲜明提出了加强新闻出版业诚信建设的五大具体措施和建议，以此为新闻出版业提供一个借鉴作用。

The Construction of Credit System of the Press and Publication Industry

The credit system of China＇s press and publication industry need to be improved. This paper, firstly, based on the three func-tional features in press and publication industry , analyzes the importance of credit at the macro level. Secondly , it analyzes the situation of credit system from the perspectives of the government and consumers , finds out three causes for the lack of credibility：weak credit re-lationship in the planned economy , unsound mechanism policy in the market economy , caring too much about profit-driven. Finally , the paper puts forward five concrete measures and suggestions , in order to provide a lesson for the press and publication industry.