旅游者场所依恋的形成机制及其管理启示

旅游者所依恋的形成机制及其对旅游地的管理启示正逐渐成为旅游界关注的焦点。文章从＂场所依恋＂形成的逻辑基础着手,提出了旅游者所依恋的形成机制：旅游者通过偶然性和意向性学习,习得了关于场所（旅游地）的信息,在个人价值系统判断的基础上形成一阶依恋。旅游者到场所开展旅游活动后,所产生的情感依恋和行为依恋,合称为二阶依恋。同时,也可能产生依恋转移,依恋转移会削弱甚至消退一阶依恋。根据旅游者场所依恋的形成机制,从符号消费、场所神圣化等角度进行了详细讨论,进而分析了提升旅游者场所依恋水平的一般技术线路。

A study of the forming mechanism of tourist's Place Attachment and its management implication

The forming mechanism of tourist＇s ＂Place Attachment＂ and its management implieation is a focus of attention among tourist marketing administration and academic circle. This article begins with the logical foundation which forms from ＂Place Attachment＂, proposing the forming mechanism of tourist＇s ＂Place Attachment＂ ： Tourists obtain the related information about destination through positive and negative information search. Based on the judge by personal value system, tourists form the flint stage attachment to a place. When the tourists reach a place, there will be three results ： emotional attachment and be- havioral attachment, which is called the second stage attachment to a place; but at the same time, there can be another result： attachment shift. Attachment shift sometimes weakens or even makes the first stage place attachment disappear. According to the forming mechanism of tourist＇s ＂Place Attachment＂, several aspects of improving attachment level such as symbol consumption, sacred places, residents and tourist＇s attachment inquiry, destination management are discussed and proposed.