报纸分类广告的市场化运作策略

近年来,作为传统的平面媒体,报纸广告特别是分类广告的影响力尽管受到网络等的冲击,但其竞争力仍然持续而巨大,只是在运作中出现了一些新的形态和方式,作者根据自己从事报纸分类广告经营、管理的一些经验、体会和对国内、国外一些报纸分类广告的研究,提出报纸分类广告的具体市场化运作策略。

Marketability operation strategy of classified advertisement of newspaper

In recent years,although the influence of newspaper advertisements and especially classified advertisements are challenged by network but they still have great and continuous competitive strength.However,their operation takes some new forms and uses new methods.This paper presents concrete marketability operation strategies for newspaper classified advertisements according to the research into newspaper classified advertisements at home and abroad and the author's own experience in managing newspaper classified advertisements.