| 《国际市场营销学》教学方法改革探析 |
| |
| 引用本文： | 李益民.《国际市场营销学》教学方法改革探析[J].南阳师范学院学报,2010,9(10):109-110. |
| |
| 作者姓名： | 李益民 |
| |
| 作者单位： | 南阳师范学院经济与管理学院,河南南阳473061 |
| |
| 基金项目： | 南阳师范学院2008年教研立项资助课题 |
| |
| 摘 要： | 《国际市场营销学》传统的教学方法很难适应市场对国际营销人才的要求,需要把以教为主转变为以学为主。除了对课堂讲授进行改革,还要大幅增加模拟教学法、双语教学等教学形式,以增强学生对所学知识的理解,培养学生的实践能力与创新能力。
|
| 关 键 词： | 国际市场营销学 教学方法 改革 |
A Probe into the Reform of Teaching Methods for the Course Instruction of International Marketing |
| |
| LI Yi-min.A Probe into the Reform of Teaching Methods for the Course Instruction of International Marketing[J].Journal of Nanyang Teachers College,2010,9(10):109-110. |
| |
| Authors: | LI Yi-min |
| |
| Institution: | LI Yi-min(School of Economics and Management,Nanyang Normal University,Nanyang,Henan 473061,China) |
| |
| Abstract: | The traditional teaching methods for the course instruction of International Marketing at universities fails to meet the growing market demands for more qualified international marketing talents,and thus a transformation of the teaching method from teachers-centeredness to students-centeredness is a must.Besides reforms of classroom instructions,the teaching patterns should also be enriched to incorporate all advanced modes of teaching,such as simulated teaching and bilingual teaching,with a view to strengthening the students＇ understanding of learned knowledge and cultivating their practical abilities and innovative capacity. |
| |
| Keywords: | International Marketing teaching method reform |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
