Abstract: | Children's ability to classify television programmes by genre has been depicted as significant in the development of children as viewers and employed as a variable in researching such development. This article reports a research study, employing the repertory grid procedure with 9‐10 year olds, designed to investigate the constructs children employ in describing and differentiating television programmes. Recent approaches to children's viewing have begun to prioritise their construction of meaning in relation to broadcast television. This study indicates that 9‐10 year olds' classifications of their viewing do not conform to those assumed in many earlier studies. |