四川省阆中古城旅游发展SWOT分析研究 |
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引用本文: | 冯国杰,严贤春,贾文君.四川省阆中古城旅游发展SWOT分析研究[J].大众科技,2012(12):193-196. |
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作者姓名: | 冯国杰 严贤春 贾文君 |
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作者单位: | 西华师范大学生命科学学院,四川 南充 637002 |
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基金项目: | 四川省哲学社会科学重点研究基地—四川旅游发展研究中心立项课题(LYD12-05) |
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摘 要: | 文章通过实地调研,应用SWOT方法综合分析阆中古城发展旅游的优势与劣势以及面临的机遇和挑战。在此基础上提出要加强市场竞争力,必须充分利用资源优势,作好旅游形象定位,开发特色旅游产品,加强宣传促销和人才培养等等。该研究结果对阆中古城旅游可持续发展以及四川旅游业的多元化发展具有借鉴意义。
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关 键 词: | SWOT分析 阆中古城 旅游发展 对策 |
The SWOT Analysis of Langzhong City Tourism Development in Sichuan Province |
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Abstract: | Through fieldwork,application of the SWOT method to analyze the superiority and inferiority of Langzhong city tourism development synthetically and it face opportunities and challenges.On this basis,taking full use of its advantages in resources,making the tourism image positioning,developing tourism products,strengthening publicity and training talented personnel are great ways to strengthen the market competitiveness.The result is a significant reference for sustainable development of Langzhong city tourism and the diversified development of the tourism industry in Sichuan. |
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Keywords: | SWOT analysis LangZhong city Tourism countermeasures |
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