| 论图书馆信息服务的品牌管理 |
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| 引用本文： | 耿培环. 论图书馆信息服务的品牌管理[J]. 平原大学学报, 2004, 21(2): 103-104 |
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| 作者姓名： | 耿培环 |
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| 作者单位： | 平原大学,河南,新乡,453003 |
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| 摘 要： | 品牌管理是市场经营的最高境界。随着市场竞争环境的变化,图书馆必须实行品牌管理。在品牌管理过程中,图书馆要转变服务观念,改变服务方式,注重信息服务的质量,以适应用户的需要。
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| 关 键 词： | 图书馆 信息服务 品牌管理 |
| 文章编号： | 1008-3944(2004)02-0103-02 |
| 修稿时间： | 2004-03-28 |
Discussion on The Brand-management about Library Information Service |
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| GENG Pei-huan. Discussion on The Brand-management about Library Information Service[J]. Journal of Pingyuan University, 2004, 21(2): 103-104 |
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| Authors: | GENG Pei-huan |
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| Abstract: | The Brand-management is the highest realm of the market-management. With the change of the market competition circumstance,brand-management must been carried out in libraries. During the brand-management process, libraries should change the service conception, the service mode and pay attention to the service quality to fit the consumer's need. |
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| Keywords: | library information service brand-management |
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