散打与跆拳道国际化推广策略的对比研究

运用文献资料、专家访谈、逻辑推理等研究方法,对散打与跆拳道的国际化推广策略做出对比分析,得出以下结论:散打推广策略较单一,国家在散打的投资与关注方面远远不够,定位缺乏科学论证,文化包装意味不浓,在社会上不能得到充分的重视；跆拳道在推广过程中定位准确,策划、宣传到位,有相对成熟的推广模式,整体发展策略比较科学合理,在世界上极具影响力.

Comparative Study of the International Promotion Strategy between Sanda and Taekwondo

Literature,expert interviews,logical reasoning and other methods are adopted to make a comparative analysis of the internationalized promotion strategies between Sanda and taekwondo,with the conclusion showing that:sanda's promotion strategy is too simple and the country does not attach enough importance to it;the orientation of sanda is not scientific and the cultural package is not effective enough to attract the attention of the society,while taekwondo enjoys accurate orientation and its scheme and publi...